Discover - James The Silver Brand

THE BRAND

A boy’s name for women’s jewellery (or is it really ?)

An english name for a french brand. Opposing contradictions, that fit right.

We cannot help the fact that what we wear is how we choose to present ourselves to the world.

And whether we agree or not, the fact is: our first statement is made, not by words but with what we choose to put on… jewellery included.

James presents simple pieces that never intend for discreteness.

It inspires to embrace our differences and to think for ourselves.

James is not meant for everyone, it is meant for the disruptive and daring minds.

It aspires to talk to the rebel and cheeky side in you.

But in the end, it is only a piece of jewellery. You are the one giving it life.

And whatever the life, it always needs its daily dose of cheekiness…

A boy’s name for women’s jewellery (or is it really ?) An english name for a french brand. Opposing contradictions, that fit right.

We cannot help the fact that what we wear is how we choose to present ourselves to the world. And whether we agree or not, the fact is: our first statement is made, not by words but with what we choose to put on… jewellery included.

James presents simple pieces that never intend for discreteness. It inspires to embrace our differences and to think for ourselves.

James is not meant for everyone, it is meant for the disruptive and daring minds. It aspires to talk to the rebel and cheeky side in you.

But in the end, it is only a piece of jewellery. You are the one giving it life. And whatever the life, it always needs its daily dose of cheekiness…

THE
FOUNDER

Marine Riche was not born into a family of artists.

However, her love for creation has always been there.

As a young adult she started designing clothes and shortly after found a passion for jewellery.

From the very beginning, she spent her nights imagining, testing and refining each piece.

Her creations reflect her unique personality.

Searching for perfection in flaws, she works on each piece, imagining the person who will wear it.

This brand is her. Not the independent, passionate, talented and secretly sensitive woman she is today,

but rather the little girl with a boyish haircut, or the teenager with huge earrings and multiple bracelets,

or the globe trotter with a passion for ethical fashion and well-made objects.

Looking at her first collection, we recognize her determination and her search for the perfect fit that

she knows is different for everyone.

Some of us were lucky enough to have a front row seat to see her passion for

jewellery grow over the years without her even realizing that she was made for it.

Marine Riche was not born into a family of artists. However, her love for creation has always been there. As a young adult she started designing clothes and shortly after found a passion for jewellery. From the very beginning, she spent her nights imagining, testing and refining each piece. Her creations reflect her unique personality. Searching for perfection in flaws, she works on each piece, imagining the person who will wear it.

This brand is her. Not the independent, passionate, talented and secretly sensitive woman she is today, but rather the little girl with a boyish haircut, or the teenager with huge earrings and multiple bracelets, or the globe trotter with a passion for ethical fashion and well-made objects.

Looking at her first collection, we recognize her determination and her search for the perfect fit that she knows is different for everyone.

Some of us were lucky enough to have a front row seat to see her passion for jewellery grow over the years without her even realizing that she was made for it.